May
14

6 Ways to Make Your Social Media Pages Sing

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Social Media Smartphone1.2

Like many entrepreneurs, I’m a huge fan of social media. The ability to connect with readers and clients through Facebook, Twitter, Google+, and other social media outlets has given me countless insights regarding what readers want to know… which has helped me craft content that visitors find engaging and useful.

In many ways, your social media pages are the “face” of your business… even more so than your website or blog. For many customers, it is their first impression of your company, kind of like the receptionist at a brick-and-mortar business.

It is for this reason that your social media pages must make a positive impression. A poorly constructed Facebook or Google+ page can be as damaging to your business as a receptionist who habitually shows up late, steps out for countless cigarette breaks, and wears inappropriate clothing.

How can you make sure your social media pages leave a positive impression on your potential clients and customers?

1) Keep the design simple. Many social media sites offer nearly endless customization options that allow you to create a unique look and feel. Over-customizing a social page, though, can make it look cluttered and thrown together. Maintaining a simple layout, on the other hand, allows visitors to easily navigate your social media pages, which means they can obtain more valuable information.

2) Make sure your posts are congruent. I see social media pages where owners post not only business information, but also pictures of their pets, descriptions of their latest vacations, and videos of their children. It’s one thing to let visitors get to know you through your posts and tweets; it’s quite another to use your business pages as a “catch all” for whatever is on your mind.

Make sure that the majority of your content is at least tangentially related to your business. Posts about your personal life should tie in to the mission of your company. For example, if you visit an industry event that happens to be in a desirable vacation spot, post images and videos from the conference itself and limit your “vacation” shots.

3) Answer questions and address comments that visitors leave on your social media pages. This shows that you care about your followers’ concerns, questions, and insights. This strategy makes new visitors more likely to stick around and “follow” your pages. Conversing with visitors can also make then more comfortable with buying your services or products, which can help increase your company’s profits.

4) Be careful when addressing negative comments. No matter how carefully you run your business, detractors will inevitably post negative content on your page. Be sure to address these entries in a professional manner. If appropriate, thank these commenters for their input and assure them that you will take their opinions into consideration.

5) Place an opt-in form on your Facebook page. This gives visitors who aren’t comfortable with making their comments public an opportunity to contact you privately. Because an opt-in form requires users to submit their email addresses, it also helps you build your email marketing list. Services like Constant Contact, iContact, and AWeber provide opt-in forms that you can integrate into your Facebook page.

6) Make sure your social media pages are mobile-friendly. Depending on your audience, more than half of your social media hits might come from iPhones, Android phones, tablets, and other mobile devices. Enlist the help of a few friends or colleagues to make sure your content displays correctly on these devices to make sure you capture the largest number of loyal visitors possible.

Above all, don’t treat social media as an afterthought. They should receive at least as much attention as your website and other marketing tools. By recognizing the importance of your social media pages, you can use these tools to effectively attract loyal customers to your business.

 

Categories : Social Media

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