Jun
01

Help! I Need More Facebook Likes!

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facebook_like_iconThese days, it’s not only a good idea to launch and maintain a Facebook page for your business – it’s expected. Internet users tend to view a company without a Facebook page the same way they viewed a company without a website a decade ago. Without a Facebook page, it’s hard for potential customers to take you seriously. Besides, without a strong social media presence, you’re probably missing out on an opportunity to attract a wealth of customers to your business.

“Likes” in the Facebook world are a barometer of social proof. They lend credibility to your business and speak to the “herd mentality” of consumers. Think about the last time you visited a Facebook business page. If the page has only 20 or so “likes,” you’re less likely to take the business seriously than if it has 10,000 “likes.”

Naturally, then, your primary focus when you launch a Facebook page will be on amassing “likes.” You want to build credibility quickly, and the faster you build your number of “likes” to the 1,000+ range, the more quickly you can gain that credibility.

There are several ways you can do this:

1) Start with your existing network. If you have a personal Facebook page, ask your friends to “like” your business page. The same goes for your existing customer base. Tapping into your existing network can bump up your credibility by at least a few hundred “likes” in just a day or two.

2) Add a widget to your blog or website to create a “like” button at the end of each post or article. There are dozens of resources you can use for this, such as the WordPress Facebook Like Plugin. This can widen your audience because your reader’s friends will see the “likes” on your reader’s timeline, and will likely visit your Facebook page out of curiosity.

3) Launch a Facebook ad to promote your page or a specific post on your page. You can either choose to pay per 1,000 impressions or opt for a pay-per-click strategy. In either case, you can set a daily budget to control your advertising costs.

In an upcoming post, I will go into more detail about this strategy. When used correctly, Facebook ads can help you quickly amass “likes” to improve your company’s online reputation and credibility.

4) Offline advertising. Marketers often get so caught up in online marketing that they forget about the offline stuff… but circular ads, door hangers, and even flyers stuck under windshield wipers can help drive fans to your Facebook page. Of course, offering an incentive such as a discount or entry into a giveaway contest can work wonders for motivating people to visit and “like” your page.

A word about buying Facebook “likes”

Several business owners have asked me recently about purchasing Facebook “likes.” This strategy involves using a third party that promises to deliver a certain number of likes, usually within two or three days. While some of these third parties are probably legitimate, there are many that simply use hundreds or thousands of fake pages to generate “likes” for your Facebook page.

This gives you the numbers you’re looking for, but that’s about it. And the number of “likes” alone won’t turn your fans into buyers. They’ll undoubtedly see that, even though your page has thousands of “likes,” there’s no user activity on your page — no one is commenting on your posts or interacting with other fans. And that’s almost as bad as not having a Facebook page at all.

In the end, it’s important to remember that conversions are far more important than fans. A page with 1,000 active fans will be far more useful for your business than one with 10,000 “fans” who don’t care about your services or products. It’s easy to get caught up in the numbers game, but if you aren’t attracting the right kinds of fans, you’re essentially wasting your time.

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