“Maybe He’s Just Not That Into…Your Services” 💔📩

You ever feel like a lead is lowkey ghosting you, but professionally? 

Like they’re saying all the right things, “Let’s book a call!” “You’re exactly what I need!” and then… poof. 

Nothing but inbox tumbleweeds.

I was in a networking group a few weeks ago, and someone in the hot seat was struggling with leads who were giving him just enough attention to keep hope alive but never enough to close the deal. 

It was like watching someone chase a flirt who says they want to grab coffee but keeps “forgetting to respond”…for three months.

We brainstormed strategies: follow-up timelines, red flags to watch for, when to call it. 

Smart, logical stuff.

Ironically, I had to turn around and take my own advice not long after that conversation. 

Long story, short…

Biggest 1:1 contract of my career.
Proposal accepted.
“Send me the contract.” 

My hopes? Sky high.
My calendar? Tentatively blocked. 

Then?

Indecision… Delayed response… Crickets.

Finally, I decided: enough.  

I sent a kind but clear message closing the loop and letting them know the door’s still open later, but not this month. 

It was direct. Respectful. And weirdly empowering.

(this movie scene just kept playing through my mind as I wrote this email. Maybe it’s not 100% accurate buuuuttt…)

Here’s what I’ve learned (maybe you need this too):

1. Yes, follow up. 

But don’t wing it.
– Set a clear cadence: 1-day, 3-day, 7-day follow-ups.

– Use a CRM, a spreadsheet, or even an AI agent to track who you’ve messaged and when.

– Keep it short, helpful, and human. “Hey, just bumping this to the top of your inbox in case life got loud.”

Because if you don’t follow up, someone else will.

2. But don’t chase.

• After 2-3 unanswered nudges? Pull back. There’s a fine line between persistent and pitiful.
• Ask a clear question in your last message: “Still interested in moving forward, or should I close this out for now?”
• If they ghost you again, that’s your answer.

Their lack of response doesn’t mean your offer sucks. It just means they’re not ready or not your person.

3. When you’re done, be done. 

This is the hardest part and the most powerful.

• Send a final “closing the loop” message. Be respectful. Be firm.
• Example: “Totally understand if the timing isn’t right. I’ll go ahead and close out our conversation for now. If things shift, my door’s always open.”
• Then… Let.It.Go. (who else is suddenly channeling their inner-Elsa? ❄️)

No more brain space for people who won’t commit to a dang call.

Your challenge this week:

Open up your leads tracker and really look at it. 

Who’s warm? Who’s hot? Follow up! 

It doesn’t have to be an offer, just a message that keeps you top of mind.

Now, who’s been ghosting you or just vibing with no intent to buy? Archive them. 

Struggling to take the emotion out of this process?

Create an AI agent to help you track, follow up, and evaluate leads without burning your brain out.

Yes, I built one. And yes, I recorded a demo! Head over to my LinkedIn feed or watch it here and see how you can make your own AI-powered lead wrangler.

And finally, remember, that lead who keeps leading you on is not the first, and likely won’t be the last. 

And that’s okay.

Go where the energy is.

Now, forward this to a founder who’s been ghosted harder than a Tinder date after one too many sales stats.