When “Under Construction” is an understatement

Ten months ago, we road-tripped through this little slice of Texas and fell in love.

The vibe was right. The energy was electric. The promise? Oh, it was everywhere.

We drove through the town, dreamt about possibilities, and said, “Yup, this is it!”

The place felt alive. Ready. Waiting for us. So we packed up our life and moved here.

And now? The whole dang town is under construction.

I’m not being dramatic. I mean literally, bulldozers, dust storms, orange cones that multiply like rabbits. The charming town we fell in love with? You can’t even see it right now. It’s hidden behind detours, scaffolding, half-built houses, and roads that go nowhere.

And at first I wondered…“Did we make a mistake?”

But then I remember:
This isn’t destruction.
It’s transformation.

Growth Isn’t Pretty. It’s Dusty and Loud and Inconvenient.

My business feels the same way right now.

I hit pause on client delivery.
Walked away from “good enough.”

Tore apart what was working, not because it was broken, but because it was too small for where I’m going.

And let me tell you something…this season? It doesn’t look like anything like growth from the outside.

It looks like quiet.
Like unfinished webpages and half-built systems.
Like staring at a whiteboard, wondering if the scribbles mean progress… or panic.

Growth doesn’t always look like growth.
Sometimes it looks like demolition.

And that doesn’t mean you’ve messed up.
It means you’re making room for what’s next.

Your Current Situation Doesn’t Have to Be Your Last

Here’s what I’ve been reminding myself daily (because apparently I live in metaphors now):

Your current business does not have to be your final form.

Maybe you’re buried in client work that doesn’t light you up anymore.
Maybe you’ve outgrown your own systems.
Maybe you’re just tired and can’t tell if what you’re doing is still the right thing.

You’re business is not actually broken. It’s just ready for some renovation and rebuilding.

And hey, if you need a little proof that this whole “pivot = progress” thing is real, get this…

Lamborghini started as a tractor company.
LG sold facial cream.
IKEA? They started with pens (and I bet they were a pain to put together!)

At one point, every iconic business was just a weird little startup trying to figure it out.

We were fridge shopping last weekend, and I found myself staring at a Samsung AI refrigerator.

Yep. A fridge that uses AI Vision Inside™ to recognize your groceries.
It knows what’s in your fridge so you don’t have to!!

Honestly, the thing’s smarter than most people I went to high school with and standing there in Lowe’s, I just started laughing.

Samsung.
Started.
As a grocery store.

Now they’re building tech that manages your leftovers and probably judges your snacking habits.

So yeah, if Samsung can go from food to phones to futuristic fridges, maybe you can go from “messy middle” to your next evolution too.

You just need to give yourself permission to rebuild.

Weekly Challenge: Get Ruthless With Your Vision

This week, I want you to zoom out and do a gut check.

Look at your current services, offers, and business structure.

Ask yourself:

• Do these still align with where I want to go?
• Do they reflect the kind of leader I want to be?
• Or am I sticking with them out of habit or fear?

If the answer is “not really,” well, my friend, you know what to do.

This is your chance to recommit or rebuild.

And if you don’t have a clear vision right now? Create one.

Doesn’t have to be perfect. Just something that lights a fire in your belly again.

Even one sticky note with, “This is where I’m headed.”

Because if you don’t define your direction, everything will start to feel like a traffic-jammed detour.

And if your business feels like a hot mess of half-finished ideas and heavy decisions right now, just know you’re not alone.

This construction season? It’s temporary.

But how you build during it determines what comes next.

That’s exactly what I’ve been working on behind the scenes.
Something built for the ambitious, slightly-exhausted founder who’s outgrown their systems and maybe even their vision.

🚧Under Construction The 7-Figure CEO System 🚧

If that stirred something in your soul (or made you side-eye your messy Google Drive), stay tuned! 👷‍♀️

Because it’s not just about rebuilding.
It’s about building smarter.

And trust me, there’s nothing more powerful than a CEO with clarity (and maybe a fridge that knows to tell her when her kids put back an empty container of milk).