Curtain Bangs & Visibility: Both A Disaster Without Layers

Ready for a little “throwback Thursday” action?

It’s 2020, I’ve got 5 kids at home doing eLearning, a business I’m trying to get off the ground, enough coffee coursing through my veins to charge the batteries my kids keep wearing out playing videos games (yes, I used screens as a babysitter, judge me all you want)… 

and then, because apparently I lost all sense of reason, I decide to cut my own bangs.

Can you guess where this story is going?

Oh yes.

I’d watched this 30-second reel on repeat, like a hundred times. This girl made it look so easy. Snip, swoop, swish, and voila! French girl bangs.

So I thought, “How hard can it be?”

Turns out hard…VERY hard.

Kinda like when you see another business owner’s content and wonder how they make it look “so easy” only to try to implement it yourself and realize it is a LOT harder than you thought it would be.

Yeah, more on that in a minute, but back to the bangs…

I looked in the mirror and instantly regretted this unfortunate life choice. My bangs were not swishy. They were… tragic.

Naturally, I made a reel about my disaster. Because that’s the kind of person I am. 

I put my most embarrassing disasters in front of the world to see because sometimes laughing at yourself is the fastest way to get over it.

(anyone remember the story about my eyelash that went rogue mid-networking event?!)

And here’s the irony, the video went viral. Like, hundreds of thousands of views viral. I suddenly had a flood of new followers.

But, of course, my business had nothing to do with hair. So all those new people? They saw my next post about business strategy and were like, 

“No thanks, we came here for the bangs,” and they peaced out just as fast as they came in.

Zero new clients. Just bad hair and a bruised ego.

Visibility That Actually Works

Going viral doesn’t mean growing your business.
Followers don’t equal clients.
Vanity metrics don’t pay the bills.

What actually matters? Alignment.

The content you put out should always connect back to your core message. 

Here’s how effective visibility REALLY works. It’s all about layering one piece on top of the other:

• Static Visibility → This is your digital calling card.
  
  Think website, LinkedIn profile, Instagram bio. These shouldn’t change often, which is exactly why they have to be dialed in.
  
  Someone should be able to land there and immediately know who you are, what you do, and who you help. If it’s fuzzy, you’re losing them before you even begin.
  
  
• Ongoing Visibility → This is your heartbeat content.
  
  A blog or podcast, a newsletter, whatever you choose, it’s the consistent rhythm that keeps you front and center.
  
  The key is that it should flow naturally out of your static message, so you’re not staring at your screen every week wondering what to post. When your foundation is clear, your ongoing content almost writes itself.
  
  
• Launch Visibility → This is your hype machine.
  
  You will have a “temporary burst” of specific messaging when you’ve got something new to sell, a program, a service, a lead magnet.
  
  But if you haven’t built up trust and clarity with your static and ongoing content, those launch posts will fall flat. No amount of hype can cover for missing layers.
  

In a nutshell…

1- Your static visibility gives you a clear message to stand on…

2- which makes creating ongoing content less of a guessing game…

3- and that consistency means your launch content lands with way more impact.

It’s like stacking blocks in the right order: stable, simple, and effective.

Miss one layer, though, and your visibility ends up as disastrous as my COVID hair cut.

You burn energy creating content that never connects because you are wasting time chasing trends and trying to “beat the algorithm.”

Not to mention the sick-to-your-stomach feeling of shouting into the void, second-guessing every post, and the lost opportunities when potential clients scroll right past you because they don’t get what you do. 

It’s lost revenue, more stress, and that constant treadmill of feeling like you’re working harder than everyone else with less to show for it.

But when the layers align?

Content creation gets lighter, posting feels purposeful, and instead of chasing followers, you start attracting clients who already feel like they know and trust you.

That’s the real win with layered visibility is clarity that pays the bills. And, unlike my 2020 curtain bangs, it actually looks good from every angle.

Weekly Challenge

This week, I want you to evaluate your visibility layers instead of just glancing at one piece.

Here’s how:

1. Static Visibility Audit → Identify 2–3 pieces of static content. Ask yourself: does the message clearly state what you do and who you do it for?
   
   If you’re not sure, try this ChatGPT prompt:
   
   “Here’s my [bio/website copy/Instagram profile]. Pretend you’re a stranger seeing this for the first time. In one sentence, who do you think I am, what do I do, and who do I help?”
   
   
2. Ongoing Content Alignment → Grab the last 3 pieces of content you put out. If someone clicked from that content over to your static visibility (like your website or LinkedIn), would it make sense to them why they landed there? Or would it feel like a disconnect?
   
   Not sure? Feed them to ChatGPT in the same convo and ask it to tell you! Bonus points if you use your very own ICA Bot to get this done.
   
   (Wondering what an ICA Bot is? Click here.)

Your job this week: fix one gap you find. Because when your layers align, visibility becomes easier, clearer, and actually converts.

Look, bangs grow out. Confused messaging? That’ll cost you so don’t wait to fix it later.

Until next time, may your visibility be layered, and your scissors hidden.