Fizzling Is a Choice. So Is Finishing.

You ever get to the end of the year and feel like your ambition is buffering? 

Like December shows up, and suddenly your goals are wearing sweatpants and saying, “Pass me the cookies and eggnog.”

Your brain is fried, your inbox is chaos, and if one more person says “Let’s circle back in January,” you might actually scream.

It’s December. And while your brain is ready to check out, your business? It’s still here. Waiting. Holding its breath like, “Sooo… are we just gonna fizzle out now or…?” 😬

When “Good Enough” Isn’t Really Good

Last week in my business coaching call, I proudly told my coach that my 2025 program was sold out (🎉). Naturally, I was feeling good and already gearing up for 2026 planning mode.

But then she hit me with: “Great! So what are your goals for December?”

Umm… excuse me? I just told you I’m booked and blessed, why you gotta be all “coachy” like that? Still, I told her I was hosting a couple events this month, thinking that’d satisfy her.

It didn’t.

She asked again: “Okay… but what are your goals for those events?”

And there it was. That awkward pause where I had to admit I had none.

I was just… going through the motions. After last month’s webinar disaster, I figured just showing up was a win. 

(if you missed that issue, you are going to read it now!)

She acknowledged that, but, because she knows me well, she wasn’t about to let me off the hook that easy.

She pushed me to think bigger: what if December wasn’t just about showing up, but about using this momentum to actually get ahead instead of coasting to the end?

That’s when the shift happened.

Why wasn’t I thinking about pre-selling for 2026? Why wasn’t I filling my Q1 calendar? 

Because I was letting the year fizzle out instead of finishing strong. 

Have you ever done that? Maybe you are doing it right now too!

Why We Fizzle (Even When We Don’t Mean To)

Most people mentally check out when the end is in sight. It’s psychological. We equate “almost done” with “done enough.” 

We treat the finish line like a suggestion instead of a place to sprint through.

You know what that creates?
Coasting.
Plateaus.

You end up in that weird limbo where you’re still technically working… but kind of just vibing in inbox purgatory while Googling cookie recipes and responding to meeting requests with automated “out of office” replies so you can avoid starting anything new 😅

(btw, I loooove Grinch Cookies and Santa’s Favorite Cookies– you’ll thank me later)

But high performers?
They finish.
They don’t wait for January to reset.
They use December to get ahead while everyone else is sleeping on it.

Want momentum in Q1? It starts now.

And let’s be clear: finishing doesn’t mean hustling harder. It means choosing intentional action over mental checkout. It means clarity over coasting.

Weekly Challenge: Choose ONE Thing to Finish Strong

There are 3 weeks left in 2025. That’s not “barely time.” That’s plenty of time.

This week, I want you to:

  1. Set one goal that puts you ahead for 2026.
    Maybe you want to book 1 client, pre-sell your next offer, schedule a live event and start promoting it…PICK SOMETHING!
  2. Write down 3 actions you can take THIS WEEK to make it happen.
    Even if you’re taking time off for Christmas, you’ve still got time.

Don’t overthink. Don’t delay. Just finish. Like the CEO you are.

Ready to REALLY Finish Strong? Here’s the Move…

I’m opening 5 early access spots for January inside my 7-Figure CEO System. Join now and you’ll get:

🎯 Immediate access to Track 1: Strategic Visionary Thinking
Start your 2026 planning the right way, with structure, strategy, and AI-powered clarity using the short trainings a guided exercises in this track.

💬 Access to my brand new private Skool community
This is NOT another soul-sucking group chat. This is high-touch, real-time support where:

  • You can ask questions between calls and get actual answers
  • I’m demo’ing new AI tools, workflows, and launches as I build them
  • You get the private backstage pass to how I run my business with AI

I recorded a 2 min video if you want to see what’s inside

🔐 Lock in 2024 pricing ($2,500) before it goes up Jan 1
Because in 2026, with all this added support, the price will be increasing!

This bonus access and behind-the-scenes visibility? I’ve never offered this level of real-time support before.

Remember…finishing is a choice. So is waiting until January and hoping for momentum to magically appear.

Forward this to a founder who needs a loving kick in the goals. (Or someone who’s currently Googling “What day of the week is January 1?” like it matters 😅) Let’s finish what we started together!