When “Just Restart It” Is Actually CEO-level Advice

Ever notice how things don’t break all at once?

They just get… weird. A little glitchy. A little slower. Slightly more annoying every day.

Nothing is technically broken. But nothing is working the way it used to either.

The Not-So-Dramatic Meltdown

I was sitting down to write this newsletter when my computer decided to act possessed.

My taskbar wasn’t responding, one USB port was being weirdly selective about rejecting my charger while the others worked fine, and my screen kept blacking out for absolutely no reason making everything way harder than it needed to be.

This hadn’t just started. It had been happening for weeks. Maybe longer.

I’d been doing what we all do…

• Closing a bunch of tabs in one browser
• Refreshing another
• Unplugging and replugging cords

Well, this morning, I hit my limit!!

Mid-tantrum, it hit me. I hadn’t actually shut my computer down in months.

It lives on my desk, always plugged in so the battery never dies. It just “sleeps” between our work sessions together.

So I finally did the obvious thing: I shut it all the way down.

Unplugged everything. Walked away. Ate lunch. Came back. Turned it back on.

And magically? Everything worked.

Ports. Browser. Taskbar. All of it.

Nothing was “broken.” Turns out there was just a lot of junk running in the background that was slowing it all down.

This Is Where Business Gets Uncomfortable

Here’s the mistake a lot of smart entrepreneurs make:

When something stops working the way it used to, their offer, messaging, systems, client experience, they assume the thing is the problem.

So they:

• Tweak the copy
• Add another tool
• Layer on another process
• Optimize something that used to convert
• Push harder on something that feels heavier every month

But sometimes the problem isn’t the offer…or the messaging…or the system.

Sometimes it’s all the background noise you’ve accumulated along the way.

Old decisions.
Old assumptions.
Old “this used to work so I guess we keep it” logic.

And no amount of tweaking clears that out.

Sometimes you just need to shut it down and start over…

That Doesn’t Mean Burn It All Down

Let’s be clear:

This is not a call to:

• Close your business
• Kill a profitable offer
• Nuke everything from orbit

This is about knowing when to create a full stop.

So you can look at what’s actually running in the background:

• What are you carrying that no longer fits?
• What decisions are still influencing things even though they’re outdated?
• What systems are running simply because you never turned them off?

A reboot doesn’t mean you lose progress. It means you keep what works and clear what doesn’t.

That’s not quitting. That’s CEO-level leadership.

This Week’s Challenge: The CEO Reboot

Pick one area of your business that feels “glitchy.”

Not completely broken. Just… off.

Then:

• Stop trying to fix it for a moment
• Write down everything influencing it (tools, rules, assumptions, habits)
• Ask: If I were starting this today, what would I not bring with me?

You don’t need more effort. You need fewer background processes.

Sometimes the most strategic move isn’t optimization.

It’s a clean restart that can only come after you stop trying to “fix it.”

And yes, you’re allowed to walk away, eat lunch, and come back with fresh eyes.

If You’re Ready for a Full Business Reboot…

A real reboot doesn’t happen by accident.

It happens with structure, guidance, and a system that helps you decide what stays and what gets shut down.

That’s exactly what we do inside the 7 Figure CEO System.

This isn’t about piling on more tools or tactics. It’s about stepping back, clearing the noise, and rebuilding your business the way a CEO actually would:

• What still deserves to be running
• What’s outdated but quietly draining energy
• What needs to be rebuilt so it supports growth instead of fighting it
• And how to use AI as your strategic thought partner instead of another thing to manage

Think of it as a guided reboot for your entire business: strategy, systems, visibility, and leadership rhythm, so everything starts working together again.

If you know your business isn’t broken but it is glitchy and you’re ready to reset it the right way, reply to this email or send me a DM of Facebook or LinkedIn (wherever we are connected).

It’s not a commitment to join, just you expressing interest and us talking about if it’s a fit and what the next step looks like.

Because you don’t need to burn it all down.

You just need a smarter restart. ☕