You know what’s funny about business advice?

Everybody has a “you should” for you.

Lately, my personal favorite is: “If you really want to scale, you need to take the human part out of it.”

Here’s the story…

Because I do a lot of networking, I get many introductions. Someone connects me with someone they know, with the usual, “You two should hop on a call. There might be opportunities to collaborate.”

(Collaboration is kind of an ick word for me right now, because it is rarely what it is cracked up to be, but I think that’s a story for another newsletter.)

A short while back, I ended up on a call with a guy who builds and manages websites for a living.

We start talking about all things AI, and he gets excited when he hears what I do, asking me all sorts of questions about my services.

So I start explaining my program and how I teach entrepreneurs how to manage their business with AI-powered strategy and systems, and he is nodding along like it is the coolest thing ever, and then he goes,

“Okay, but if you really want to scale, you need to productize this.”

Excuse me?

Then he starts telling me what I “need” to do is build a course, sell my GPTs, and make it all low ticket.

Basically, remove ME from my business.

While that is definitely the path that others have chosen and been successful with, I am a teacher by nature. I like teaching. I like being in the room.

I love helping someone think, apply, and actually implement.

My favorite moment when working within some, whether it was a 15-year-old learning inequalities in Algebra 1 or a 6-figure solopreneur learning how to use AI, is when they go…

“OOOHHHHH!!! I GET IT NOW!!!”

That is the best kind of dopamine hit I get, and it doesn’t happen if I just hand them a video library and hope they do something with it.

So I told him I wasn’t interested in that kind of business, and he was genuinely shocked! He really believed he was giving me the secret to scaling, and I was not understanding his brilliance.

But I did understand it, completely, but what he was suggesting was advice for scaling a business, not scaling MY business.

Stay In Your Lane

When you are just getting your business started, you are constantly trying new things.

The word “pivot” becomes a standard motto, and you try aallll the things to figure out not only what works, but what you truly enjoy doing.

Once you figure that out and people start paying you for it, you have found your “lane,” so to speak.

This lane is your zone of genius, packaged in a way that allows your ideal client to see the value and trust you enough to open their wallet and hand over their hard-earned money to benefit from it.

I know that my “lane” consists of a hands-on, done-with-you approach.

What this guy was suggesting wasn’t actually going to help me go faster in my lane. What he was really telling me to do was change lanes, and that was a NO for me.

This is where I want to slow down for a second, because this is the sneaky part, and I have to point out…

Well-intentioned business advice does not show up like a mechanic telling you your engine needs a full overhaul when you literally came in for an oil change.

It’s more like, “Hey, what you’ve got is working, but what if we upgraded from a cloth to a leather interior?”

Dropping my super cool analogy for just a second, in business language it sounds like:

• “You should turn your live delivery into a pre-packaged product to reach more customers.”
• “You should break up your signature offer and sell bits of it as a standalone to maximize sales.”
• “You should make your offer a low ticket so it is easier to scale.”
• “You should collaborate with people who already have your audience so you can expand your reach.”

And, listen, none of those ideas are automatically bad. They are just not automatically good, either.

Because when someone tells you what you “should” do after hearing what you do, they are usually answering a different question than the one you are asking.

They are answering, “How do I scale a business in general?”

Not, “How do I scale your business without turning you into a completely different person who wakes up dreading their own offer?”

And that is why I keep coming back to this:

“Stay in your lane” isn’t about not taking advantage of great opportunities or not “shifting gears” when appropriate.

(I’m really working this metaphor as much as possible, aren’t I?! lol)

It is about making fewer lane changes so you do not wreck your business because every lane change has a cost.

It costs you momentum. It costs you clarity. It costs you consistency.

But the highest cost is that it slowly disconnects you from the thing that actually makes you good at what you do.

For me, that is teaching. I do not want a business that removes the human part, because the human part is my favorite part.

So yes, I could change lanes. I could build a low-ticket offer. I could package my GPTs. I could chase the version of scale that looks good on a spreadsheet.

But I know my lane.

My lane is strategy and systems for solopreneurs and small agency owners, powered by AI, and delivered with me in the room, teaching.

Yes, that’s higher-ticket. Yes, that’s a good fit for a smaller audience.

But when I stay in that lane, I can put my foot on the gas and actually go FAST.

If I keep reinventing my business every time someone gets excited about my work and has a great idea for how I can grow (and it’s happened more than once!), I might feel like I am making progress, but I am really just distracting myself while weaving in and out of traffic.

Staying in your lane is not about being small or going slow. It is about being intentional long enough to build real speed.

Your Weekly Challenge

Do these 3 things:

1. Define your lane. What’s your zone of genius, and how do you package it in a way that brings in revenue?
2. When an opportunity presents itself, as, “Is this fuel to go faster or a complete lane change?”
3. Commit to your lane for 90 straight days and put your foot on the gas!!

I’m not saying changing lanes isn’t something you should NEVER do, but if you take a good look at your business, you may discover you are doing it far too often.

Need help getting clear on your lane and building the systems that keep you in it?

This is exactly why I’m obsessed with Notion!

Notion becomes your AI-powered CEO dashboard, the place where your offers, content, leads, projects, and decisions live so you’re not consistently sidetracked by disorganization.

If you hadn’t heard, I’m in the process of completely overhauling the 7 Figure CEO System program that was built on the back of ChatGPT and rebuilding it inside of Notion with Claude as its support.

This isn’t a lane change. I’m upgrading from a 4-cylinder to an 8-cylinder engine, and it’s AWESOME!!!

(you had to know that there was going to be a Fast and the Furious reference at some point in this email)

May is the last month you can join my program at the current price while I’m still finalizing all the Notion content during this beta timeframe. In June, the price goes up.

So if you’ve been watching and waiting, now is the time to get in! Send me a DM with the word FAST, and we will book a call to talk about what your lane is and how you can start going faster in it.