I Canceled My Money Maker

I canceled my August webinar last night and possibly all my webinars for the rest of 2026.

To be clear, I did not suddenly develop a deep personal grudge against webinars. This is not a dramatic “burn it all down” moment while I stare out a rainy window like I’m in a Hallmark movie with better coffee.

(In fact, it’s over 100 degrees right now in sunny Northern TX; I would welcome a little rain!!)

I canceled it because my personal life suddenly got more demanding than it has been in a long time and the system that has worked beautifully for the last year and a half no longer fits the capacity I actually have right now.

For the past 18 months, my webinar funnel has been one of the most reliable systems in my business. It has grown my audience, filled my program, helped me close one-on-one clients, and given me a repeatable way to teach, connect, and move people from “Oh, that sounds interesting” to “Okay, I need help with this.”

I love my webinar system. She is organized. She has done her job well. We are besties through and through!

But then school started last week.

This year, because we are buying a house in a neighboring town, our kids are enrolled in the new school district even though we do not live there yet. Which means I’m now driving to drop-off and pick-up every day at three different schools in a town that is 20 minutes away just to get there.

Minimum, I am losing three hours a day in the car.

And because it is the beginning of the school year, every school is apparently participating in its own Olympic-level experiment called “How Complicated Can We Make This Parking Lot?” One school in particular is struggling terribly, and by the time I get home, I have also had the privilege of enjoying rush hour.

By the time we get home, I have heard school stories, navigated traffic, answered questions, thought about dinner, and mentally tracked who needs homework help, school supplies, forms signed, and probably wacky socks for a spirit day I forgot existed.

And because apparently that was not enough character development, we are also buying a house.

Not a cute little move-in-ready house where we sign on the dotted line and the next biggest challenge is deciding which drawer holds the silverware and how to arrange living furniture so we can all see the TV on movie night.

No. This is a massive renovation project, which means contractors, decisions, budgets, timelines, walls moving, finishes, estimates, and an amount of paperwork that filling out should qualify as a part-time job.

So, first my time capacity shrank and then my mental capacity shrank right along with it. Maybe you know exactly what that feels like.

You look at the calendar and think, “Technically, I still have four hours.” But four hours after juggling too many logistics, too many conversations, too many decisions, family needs (and maybe a little traffic thrown in for funsies) is not the same as four clean hours with full focus and a fresh cup of coffee.

Same number on the calendar. Totally different capacity and even though my webinar system is repeatable, it still requires real hours.

I still tweak the content, update the examples, prep the delivery, and keep it fresh so I’m not phoning it in for myself or the people showing up.

Plus, when the webinar works, it creates more leads, which creates more follow-up, more conversations, and more calls. Again, this is all good. It is literally the system doing its job! I just do not have the capacity to keep running it well right now.

So last night I made the decision to cancel my August webinar and, very possibly, all webinars until we are moved into the new house and this season looks different.

That would have felt terrifying to me two years ago when I would have forced it. I would have pushed through. I would have worked until 9 or 10 at night, packed the prep into the weekend, and told myself this is what business growth requires.

(PS- I did work last Sunday, by the way and I hated it – 0 stars, do NOT recommend)

Commitment vs Stubbornness

But I am also mature enough now as a business owner to know the difference between commitment and stubbornness.

Because while lead flow is not the problem, my current system to generate that was built for a version of my business and life that had more open work hours, fewer external events, and significantly less time spent sitting in a school pickup line wondering if anyone in charge has ever heard of traffic patterns.

This is where a lot of us get stuck. We build something that works, and then when life or business changes, we either keep forcing the old system or assume changing the system means something has gone wrong.

Systems are not supposed to become tiny little prisons with color-coded labels. A good system should flex with your real capacity, not force you to perform as if nothing changed. It did its job for a season and now it needs to be adjusted for the next one.

And then the other piece is this: changing your system does not mean expecting less from your business!

Friend, hear me loud and clear on this…stopping what’s generating revenue but no longer works for your capacity does not automatically mean growth has to slow down, just that the growth path has to shift.

I am not canceling my webinars for the foreseeable future and assuming the rest of the year will be a sad little revenue desert. Absolutely not.

I am looking to build a NEW system and asking, “What needs to shift so the outcome can still happen without requiring me to operate like I have unlimited time, unlimited focus, and I’m not running a semi-professional taxi service?

Because the outcome still matters.

I still want leads. I still want conversations. I still want clients. I still want a business that grows.

But right now, I need fewer top-of-funnel activities that require heavy prep from me, and more energy pointed toward bottom-of-funnel activities that help the right people make a clear decision.

Which is extremely ironic, because the August webinar I canceled was going to be called Stop Chasing Leads: Build the 4 Systems That Move People From Interest to Client and now I am over here personally rebuilding that exact thing.

Thank you, business ownership, for the humble little plot twist.

Weekly Challenge

Look at the system you are currently relying on to bring people from “interested” to “client,” and ask yourself where it no longer fits your real life.

Start with these four pieces:

1. Your Lead Engine

Where are people currently finding you, and is that source still realistic for your current capacity?

If your lead generation depends on you constantly creating, posting, hosting, pitching, following up, and being magically available in every corner of the internet, that may not be a lead system. That may be you wearing a trench coat and pretending to be infrastructure.

Ask: “What is actually creating interest right now, and what can I simplify without disappearing?”

2. Your Conversation Engine

Once someone shows interest, do you have a clean way to start or continue the conversation?

This is where a lot of leads quietly go to die. Someone comments, replies, attends, asks a question, or sends a DM, and then the next step lives in your brain, your inbox, a sticky note, or that one CRM page you swear you are absolutely going to update later.

Ask: “When someone raises their hand, do I know exactly what happens next?”

3. Your Conversion Engine

When someone is qualified, do you have a clear path to help them make a yes/no decision?

Not in a pushy way. Not in a weird “just circling back” way. Just a clean process where the right person gets the right next step instead of you relying on memory, mood, or a random burst of courage after coffee.

Ask: “What is the next right step for a warm lead, and is that step easy for both of us?”

4. Your Client Value Engine

After someone buys, are you creating deeper value, referrals, renewals, or future opportunities?

This is the part people skip because they are so busy chasing the next lead. But often the easiest growth does not come from more strangers. It comes from serving current clients well, spotting the next useful offer, asking for referrals, or making the client experience cleaner.

Ask: “Where am I leaving value on the table because I am too busy trying to create more demand?”

That is the audit. Not a 27-hour rebuild. Not a full business exorcism. Just a good, hard look at whether the revenue-generating system you are running matches your actual business, your actual capacity, and your actual life.

And if it does not, consider this your permission slip to pause what used to work and shift your focus from more visibility to better follow-through.

You are allowed to build a different path to the same outcome because the goal is not to prove you can keep doing everything, but to build a business that keeps working without requiring you to lose your mind in the pickup line.

(This is a personal “work-in-progress” moment for me)

If you want help walking through this, come join my Skool community!

When you join, not only will you get the AI prompt that will help you work through these questions, but I will also give you access to one of the lessons from inside my AI-Powered CEO Systems program, where I go deeper into how to build these individual systems: leads, conversations, conversions, and client value.

You can join here: https://leadsmarterco.com/skool

Bring your current lead flow, your messy notes, your “I thought this was working, but now I want to throw it into traffic” feelings, and maybe coffee.

We will make it cleaner.